Girl Greatness Campaign
Girl Greatness starts at Girl Guides of Canada and leads to confident, courageous and resourceful girls who will make a difference in the world. Guiding is the place for today’s girls and helps them realize their potential as leaders. To celebrate Girl Greatness, Girl Guides has developed a new ad campaign showing our girls in action.
This campaign shows our sparkling, natural and diverse girls up close and personal, while engaged in activities which may help shape their future greatness. The campaign also highlights some of the many leadership and life skills, and the fun and lasting friendships that Guiding offers.
Our TV spot began airing this August on local directory channels across Canada. If you haven’t seen it yet, view our Girl Greatness PSA here:
We’ve also developed a corresponding series of print and online ads, featuring more girls from the photoshoot:
Get a behind the scenes peak of the Girl Greatness photoshoot:
Girl Greatness in the Media
Josephine Grady, 12, was featured in our Girl Greatness PSA as a future filmmaker. She spoke to the Peterborough Examiner about her filming experience.
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