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A national survey was conducted in 2014 to assess perceptions of Girl Guides of Canada–Guides du Canada. We received input from adult members, girl members and their parents, and parents with girls of Guiding age. We learned a lot about what drives our members’ satisfaction with Guiding and the public’s awareness of our organization.

This information will help guide our work as we strive to meet our goal of ensuring a strong and growing membership and improving our support of the 19,527 women who help bring Girl Greatness to life.

Click here for a summary of the research findings.