What is the new Girl Guide uniform?
The Girl Guide uniform is one core piece for both girls and women – a navy blue T-shirt or tunic – creating a united look for all our members. A simplified shirt as our core piece provides a comfortable, stylish uniform designed to allow girls to participate in a range of activities while offering good value for members and ensuring the uniform is not a barrier to membership.
Why do we wear a uniform in Girl Guides?
Having a uniform is a Girl Guide tradition that remains relevant today. It’s a way of showing that we’re a united, inclusive organization that all girls can join. Having a uniform provides a sense of pride and belonging for all members of Guiding. Of course, it isn’t the uniform or what a girl or woman wears that defines a Girl Guide member – it’s belonging to a powerful sisterhood focused on creating a better world, by girls.
Why is Girl Guides updating the uniform?
The uniform remains a part of Guiding’s identity – and we know many of our members love wearing a Girl Guide uniform. But extensive research and consultation tells us that girls want a more modern and flexible uniform, and one that’s less formal. Recent research into public perceptions of Guiding also tells us that our old uniform, with the need to purchase multiple pieces, was too costly, formal and a deterrent from joining Girl Guides. Girls, parents and volunteers also told us they want a comfortable, well-fitting uniform designed to allow girls to participate in a range of activities, and one that’s good value.
How were members consulted about the uniform design?
In the fall of 2018, we consulted with girls and Guiders to get their input on the new GGC uniform shirt design. Over 1,100 members completed an online survey and 338 units provided input through a unit activity. We also conducted focus groups with non-member girls and their parents, and specifically reached out to groups of girls and parents to inform the style of the tunic-length shirt. Girls and Guiders from different branches, and across the country, also helped steer our consultation via a National uniform implementation team.
What kind of feedback did members share about the new uniform design?
Throughout the consultation process, we really listened to what members told us – including and especially girls. We heard that some members were not comfortable with the tagline and across-the-chest placement in a preliminary design. With that feedback in hand, our new shirt design looks much different – and we’re excited to offer a shirt and tunic we think our members will feel comfortable in and proud to wear. Members also told us they wanted options for more formal events – and we’re happy to continue to offer ties and badge sashes for members who choose to wear those items for special events.
Will girls and women wear the same uniform T-shirt or tunic?
Yes, the new uniform T-shirt/tunic is the same for all our members – girls of every branch and women. This will create a united look for all our members.
When do these new uniform guidelines come into effect?
The new guidelines come into effect September 2019. Until then, members can continue to wear any branded GGC clothing or item as appropriate for their activity or event. Previous uniform pieces can still be worn once the new uniform T-shirt is launched.
When will the new uniform T-shirt be available from the online store?
The new uniform T-shirt will be available from the online store at the end of June 2019.
Can members still wear previous uniform pieces?
Yes! Girls and Guiders who love our current uniform options can continue to wear any branded GGC product as appropriate for their Guiding event. Girls can continue to wear uniform pieces they own and will not be required to buy new. Girl Guide units are encouraged to take a flexible approach in what members wear.
Will badge sashes and branch ties for girls still be available?
Yes, branch ties and badge sashes will remain available as optional pieces. Some girls told us that they like the feeling of accomplishment and progression when moving branches – and these branch-specific identifiers are still available as options.
Will the pin tab and adult scarf still be available for women?
Yes, the pin tab and adult scarf remain available as optional pieces.
What pants/bottoms can girls and women wear with their uniform?
Girls and women in Guiding can wear any pants or bottoms they’re comfortable in for unit meetings or other Guiding events.
What can girls and adults wear for formal occasions or special events?
There are many flexible options for how members might choose to dress for formal occasions. For younger girls, the existing branch tie or scarf can be worn with the uniform T-shirt or tunic. Older girls (Pathfinders and Rangers) and adult members might choose to pair the uniform T-shirt or tunic or a white shirt with a navy suit, skirt or branch tie or scarf.
How exactly is this new uniform more inclusive?
Our new uniform – with it’s affordable, unifying design in two shirt styles – is a reflection of Guiding as an organization where all women and girls are welcome and can feel a sense of belonging. New! Tunic option
We’re excited that for the first time, a long-sleeved tunic option will be available, alongside a short-sleeve, more fitted T-shirt. We hope these options will appeal to girls and women with different dress styles, body shapes and clothing needs. Ordering a uniform shirt with custom sizing is also available. A more affordable uniform We listened to families who told us that the old uniform requirements – with the need to purchase multiple pieces – was a barrier to joining Guiding for some. A single uniform piece – the T-shirt/tunic – creates the value that families told us they wanted. Now, our uniform is much more accessible and affordable for girls.
T-shirt, badge sash, tie: $44.25 - $49.95
How can girls display their badges?
Girls can choose however they would like to display the badges they earn in Guiding. Some options could include:
- On a badge sash, which is an optional item that girls can choose to wear with their uniform T-shirt or tunic
- On a camp blanket, poncho, hat or backpack
- Whatever creative way they’d like to display them!
If girls choose to use a sash, it’s totally up to them where on the sash they place each badge. Here are some examples girls could follow.
Where is the new shirt manufactured?
The new shirt is being manufactured in North America and meets all the criteria that members said mattered most to them – soft material, durable and reasonably priced.